PRIVACY POLICY
Effective Date: 10/09/2025
Last Updated: 10/09/2025
At Ali Horton Photography, I respect your privacy and am committed to protecting your personal data. This policy explains how I collect, use, and protect your information when you interact with my services, website, or marketing materials.
1. Information I Collect
Personal Information
Contact Details: Name, email address, phone number, postal address
Event Information: Event dates, locations, guest details, special requirements
Communication History: Email correspondence, enquiry forms, questionnaires, booking discussions
Payment Information: Billing details (processed securely through third-party payment providers)
Images and Media
Photographs: Images captured during photography sessions and events
Behind-the-scenes content: Images or videos used for marketing purposes (with your consent)
Technical Information
Website Data: IP address, browser type, device information, pages visited
Marketing Data: Information from advertising platforms, lead generation forms, and campaign interactions
Cookies and Tracking: Data collected through website cookies and analytics tools
2. How I Use Your Information
I use your personal information for the following purposes:
Service Delivery
To provide agreed photography services and fulfil booking contracts
To communicate regarding your booking, event details, and service updates
To deliver your images and provide post-event follow-up services
To process payments and manage billing
Marketing and Business Development
To send marketing communications about my services (with your consent)
To improve my services based on feedback and enquiries
To create and display advertising campaigns
To analyse website performance and user behaviour
Legal and Administrative
To comply with legal obligations and resolve disputes
To protect my business interests and prevent fraud
To maintain accurate business records
3. Legal Basis for Processing
I process your personal data based on:
Contract Performance: To fulfill photography service agreements
Legitimate Interests: For marketing, business development, and administrative purposes
Consent: For marketing communications and non-essential cookies
Legal Obligations: To comply with tax, accounting, and other legal requirements
4. Data Sharing and Third Parties
Service Providers
I work with trusted third-party service providers who may have access to your personal data, including:
Marketing Agencies: For advertising campaign management and lead generation
Advertising Platforms: Google Ads, Facebook, and other advertising networks
Technology Providers: Website hosting, email services, cloud storage, and analytics tools
Payment Processors: Secure payment handling services
Professional Services: Accountants, legal advisors, and business consultants
Data Sharing Principles
I only share data necessary for the specific service being provided
All service providers are bound by strict contractual agreements to protect your data
I do not sell or rent your personal information to third parties
Data is only shared outside the UK/EU with appropriate safeguards in place
Legal Requirements
I may disclose your information if required by law, court order, or to protect my legal rights.
5. Data Security and Storage
Security Measures
All data is stored on encrypted, password-protected devices and platforms
Secure cloud storage with industry-standard encryption
Regular security updates and access controls
Limited access to personal data on a need-to-know basis
Data Retention
Client Data: Retained for 7 years after final service delivery for tax and legal purposes
Marketing Data: Retained until you withdraw consent or for 3 years of inactivity
Images: Retained as specified in your photography contract
Website Data: Analytics data retained for 26 months
6. Cookies and Tracking
My website uses cookies and similar technologies to:
Ensure the website functions properly (essential cookies)
Analyse website performance and user behaviour
Deliver targeted advertising and measure campaign effectiveness
Remember your preferences and improve user experience
You can control cookie settings through your browser, though some website functionality may be limited if essential cookies are disabled.
7.Your Rights
Under data protection law, you have the right to:
Access: Request a copy of the personal data I hold about you
Rectification: Request correction of inaccurate or incomplete data
Erasure: Request deletion of your personal data (subject to legal obligations)
Restriction: Request limitation of how your data is processed
Portability: Request transfer of your data to another service provider
Objection: Object to processing based on legitimate interests
Withdraw Consent: Withdraw consent for marketing communications or cookies
8. Marketing Communications
Email Marketing
I send marketing emails only with your explicit consent
Every marketing email includes an easy unsubscribe option
You can update your preferences or unsubscribe at any time
Social Media and Advertising
I may use your information to create targeted advertising campaigns
You can opt out of personalized advertising through platform settings
I may feature your images in marketing materials only with your written consent
9. International Data Transfers
Some of my service providers may be located outside the UK/EU. When this occurs, I ensure appropriate safeguards are in place, such as:
Adequacy decisions by the UK Information Commissioner's Office
Standard contractual clauses approved by data protection authorities
Certification schemes and codes of conduct
10. Changes to This Policy
I may update this privacy policy periodically to reflect changes in my services or legal requirements. I will notify you of significant changes by email or through prominent website notices.
11. Contact Information
If you have questions about this privacy policy or wish to exercise your rights, please contact me: Ali Horton Photography Email: hello@alihorton.com
For complaints about data processing, you can also contact the UK Information Commissioner's Office (ICO) at ico.org.uk.